編號 | 商品編號 | 商品名稱 | 作者 | 類別 | 使用課程名稱 |
1 | 9-807-118 | To JV or Not To JV? That is the Question (for XTech in China) | Isenberg, Daniel J.;Marshall, Paul W. | Entrepreneurship | International Business Strategy (IBS)( IB3008 ) |
2 | 9-300-018 | BRL Hardy: Globalizing an Australian Wine Company | Bartlett, Christopher A. | General management | International Business Strategy (IBS)( IB3008 ) |
3 | 9-701-017 | Globalization of CEMEX | Ghemawat, Pankaj;Matthews, Jamie L. | Other | International Business Strategy (IBS)( IB3008 ) |
4 | 9-703-497 | ZARA: Fast Fashion | Ghemawat, Pankaj;Nueno Iniesta, Jose Luis | Other | International Business Strategy (IBS)( IB3008 ) |
5 | 9-706-411 | AmorePacific: From Local to Global Beauty | Ghemawat, Pankaj;Kiron, David;Knoop, Carin-Isabel | Other | International Business Strategy (IBS)( IB3008 ) |